The Brand New Essence series rods are made of 40T HM carbon-fiber enhanced with carbon nano tube in between the carbon-fiber layers. AAA grade full cork handle, Fuji K-concept tangle-free guides with Fazlite rings, ARK designed reel seat and 5-Year limited warranty.
Features:
- Japanese Toray 40T high-modulus carbon fiber
- ARK designed reel seat
- AAA grade full cork handle
- Fuji K-concept tangle-free guides with Fazlite rings
- 5-year limited warranty
| Model | Length | Power | Action | Line Wt | Lure Wt | Style |
| ESS68MLRC | 6’8″ | ML | R | 4-10 | 1/16-1/2 | Jerkbait, mini crankbaits |
| ESS610MRC | 6’10” | M | R | 8-14 | 1/8-5/8 | Jerkbait, Small Topwater, Small Crank |
| ESS70MHXC | 7′ | MH | XF | 10-17 | 1/4-1 | Jig&Worm |
| ESS70MHRC | 7′ | MH | R | 10-20 | 1/4-1 | Spinnerbait, Topwater, Chatterbait |
| ESS73MHFC | 7’3″ | MH | F | 10-17 | 1/4-1 | All purpose casting |
| ESS73MMHFC | 7’3″ | Mag MH | F | 12-20 | 1/4-1 | All purpose casting |
| ESS74MHRC | 7’4″ | MH | R | 10-20 | 1/4-1 | Crankbait, Topwater, Chatterbait |
| ESS76MHFC | 7’6″ | MH | F | 10-17 | 1/4-1 | Swim Jig, Offshore Jig, C-Rig |
| ESS74HFC | 7’4″ | Mag H | F | 50-80 Braid | 3/8-2 | Heavy cover Special(frog, swimjig etc) |
| ESS76HFC | 7’6″ | H | F | 12-25 | 3/8-1 1/2 | All purpose flipping |
| ESS711HFC | 7’11” | H | F | 12-25 | 3/8-1 1/2 | Flipping&Punching |
| ESS711XHFC | 7’11” | XH | F | 50-80 Braid | 1/2- 2 | Flipping&Punching |
| ESS70MH-G(Composite) | 7′ | MH | MF | 8-20 | 1/8-1 1/2 | Shallow Crank |
| ESS74MH-G(Composite) | 7’4″ | MH | MF | 8-20 | 1/8-1 1/2 | Mid-depth Crank, lipless, chatterbait |